Last week I get a text message from someone on the inside at Wind-Up Records: Flipping through my Billboard at work and BAM, there was your photo! You are fancy Brook Pifer!!

How about that, I’m fancy. You can check out all the winners in Billboard Magazine, on news stands now.

In other news, 2010 has proved to be pretty rad so far. New website in the works, music video projects galore, the shoot I did for MTV will be posted soon. Speaking of, gotta run, conference call in 5…

I’m in NYC this week, chilling at the apartment before we get started on the final production details for tomorrows shoot with MTV. Check out my twitter, facebook, and tumblr for exclusive behind the scenes action! Now onto the meat and potatoes…

Sometimes you have to sit on photos for a while because the Client wants to share them with the world before you do. Case in point, Full Sail’s Creative Minds shoot. The effort that went into the pre-production and the teamwork on shoot day was incredible. Yep that’s right teamwork! I may have been the one taking the photos but I had a lot of help that day. When you work on a big shoot like this its very satisfying to see a synergy amongst everyone involved, the hustle and bustle of the studio, everyone giving it 110%. I hope you pick up on that in the behind the scenes video. Everyone from Client, Talent and Crew kept saying how smooth everything was going, how much fun they were having, the photos were looking amazing, all in all a totally RAD day!

Happy January everyone! How many people think the holiday vacation was too short? If anyone is curious, we sent out holiday cards that look like this.

Combine all the usual holiday activity with a busy schedule, then top it off with a food drive…yeah goodbye December! Anyway, for the food drive I wanted to do things a bit differently. I spoke to my studio manager about the rough idea and we set to work to make it happen. I wanted to give people something in exchange for the food or money donation..ie, PORTRAITS FOR FOOD. To be perfectly honest we didn’t really promote the event to its fullest potential. That being said, we had a pretty large turnout. Friends, collegues, photographers, directors, lawyers, students, munchkins and complete strangers came by the studio with generous food and financial donations for Second Harvest Food Bank. When it was all said and done I had the hummer packed to the brim with donations. Giving back felt incredible! We are planning to make this an annual event and expand it to both studios in NY and FL for 2010. Mahalo to everyone who donated and volunteered that day!