Go Radio

Thursday, April 29th, 2010

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Behind the scenes video for this post and a few others will be online in about one weeks time. Cross my heart. In the meantime (great album by Helmet, who remembers them?) check out GO RADIO. Mayday Parade fans will fall head over heals for their record, Do Overs and Second Chances. Right now they are on tour with A Day To Remember.

Anyone who really wants to go hunting, check out the Entertainment and Black and White sections on my website for additional takes from our shoot. One of our setups was on Eminem’s fire ravaged tour bus. Seriously Slim Shady, what did happen to that thing?


Music Video: Million Year Echo

Tuesday, April 20th, 2010

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Filmed over the course of two days in Manhattan and Brooklyn, it was an absolute pleasure to work with Million Year Echo once again. What I dig about these fellas is no matter their success, they still remain confidently humble and continue to produce music with integrity.

For any PC users that can’t view the version here, you can check it out on YouTube.

On a side note, the location we shot the band’s performance was recently used in a photo shoot challenge for America’s Next Top Model. This location is a hot spot for production in Williamsburg. Only a few days before we were set to film a major motion picture production was happening. So NY, gotta love it.


Raptile, Lionezz + Viper

Friday, April 9th, 2010

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This week has been a great one from a work standpoint. So busy in fact I haven’t had time to read my RSS feeds. Just now catching up (sort of). Seems I’ve been missing out on a lot of hubbub going on thanks to a recent New York Times article on photography.

Heather Morton Art Buyer Blog had a niftily little commentary on the times article. One statement caught my eye: Think back on the jobs you did last year. How many of them utilized your true vision? How many jobs asked you to creatively interpret an idea instead of just executing a layout?

It made me pause for a moment and guess what, I’ve been pretty darn happy with the work I’ve created last year, this year, last month, this week, this morning. Maybe I’m finally getting it but the whole point of where I plan to go with my work is to execute my vision. Shooting rockstars, yes, its creative and I’m pretty lucky to be around other dreamers of dreams. But even when I’m working with an advertising agency and a national brand campaign, guess what, they are using my work for their mock-ups. Apparently I’m doing something right if my work can give inspiration to others. This all comes down to passion. Yes, I make a living pressing a button. However, I would still be pressing that button if I didn’t get paid to do it. When I work with people I get on a natural high, the give and take, the push and pull and guess what, its infectious! The only way I can get my vision is to give a part of myself to my subject. They need to feel it to, and when that happens…MAGIC.

Creating magic, I think that is a perfect way to describe the work that has been pumped out of my brain, through a camera and into the world lately. Case in point here….meet Raptile, Lionezz and Viper. They were troopers with the mud. After we captured what we needed I had Lionezz put a little mud on my face. I was overdue for a trip to the spa and I didn’t want the mud to go to waste…

Apologies for not including behind the scenes video on this shoot. Everyone at Team Pifer is working on other projects. Welcome to our busy season. Speaking of, we are seeking summer interns. If you’re into slave labor for school credit inquire within. Just kidding about the slave labor part. Thought I should clarify in the event that you aren’t picking up on my sense of humor.